Simple text messaging has become boring for people and they find social media apps interesting so to overcome with the following Google come in the front foot and introduced modern technique implies of marvelous I.e. RCS SMS. Google has been working on this technique for so long time and now the hard work been successful. This Media Rich SMS has changed the scenario of communication that has the power to engage customers in large amounts for the reason to enhance sell by promoting your firm at low cost and the upgraded version of messaging is been accepted & acquired by 33 network operators and 11 mobile manufacturing industries approx. Newly launched text messaging service is giving tough competition to messenger or Whatsapp because it is enticing traffic and making the developed SMS service more appropriate for use by the business.