Influencer Marketing in India.
The millennial spends a little more than 3 hours a day on social media. We also come across people going through their social media feed even while walking. Our generation’s addiction to social media gave rise to this new concept of Influencer Marketing. Initially, it was just our Bollywood celebrities who had a major influence on our decision making, however, now, times have changed and so have the marketing techniques. Now, one is getting the opportunity to use our social media addiction productively by promoting brands and their products to the masses. This has become one of the latest and the fastest growing marketing gimmicks.
Every Business Needs Influencer Marketing In India.
All businesses, from startups to the corporates use the immense power of influencer marketing. There has been a constant growth in this field – 70% of the businesses used this technique in 2018, which rose to 85% in 2019 and is predicted to grow further in the coming years. Marketers in 2019, plan to increase their investment in influencer marketing as this technique is said to generate enormous revenue, one social media platform alone!!